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The site had the following on the site, "To conserve Queen Conch and related marine shell products and promote the sustainable livelihoods of conch fisher folk and their communities." We observed that the web site said " To encourage sustainable production and harvesting of queen conch and related marine shell products." It also stated " To increase income and employment of conch fishermen and their families through the better use of by products and derivatives. To develop and promote industry best practices and quality standards. 8 To seek reform in the licensing and certification process for the Q." The header had Belize CARICOM Caribbean ambergris caye sustainable sustainability environment environmental conservation development projects Queen Conch Pink Conch fisheries fishing fisher folk livelihood marine NGO scuba diving reef ocean habitat harvest aquaculture CITES trade CRFM waste income pearl pearls recycle shell bi-products by-product as the highest ranking keyword.